Month: August 2025

Digital

The 30-Second Story That Wins Clients (And Fuels Your Digital Growth)

Introduction: Why Most Business Owners Lose Attention in 30 Seconds Every entrepreneur has to deal with this situation the moment a customer asks “So, what do you do?” In lieu of offering a concise response, we end up explaining lengthy explanations that are brimming with words and phrases. The attention of the customer is diverted […]

Careers

What Big Bazaar Taught Us About Marketing (That Most Startups Miss)

India Buys Like This “Most brands,” the narrator begins, “are copying playbooks that don’t belong to their customers.” A single slide fills the screen: India. Buys. Like. This.Not in sterile aisles. Not in whisper-silent showrooms. India buys in a bazaar—voices overlapping, deals you can see, neighbors comparing notes, quick math on fingertips. Understand that feeling […]