What Big Bazaar Taught Us About Marketing (That Most Startups Miss)
India Buys Like This “Most brands,” the narrator begins, “are copying playbooks that don’t belong to their customers.” A single slide fills the screen: India. Buys. Like. This.Not in sterile aisles. Not in whisper-silent showrooms. India buys in a bazaar—voices overlapping, deals you can see, neighbors comparing notes, quick math on fingertips. Understand that feeling […]