Case Studies

Case Study

Project details

Name: COEPian’s Academy
Industry: Education
Objective: Increase Admissions

MyVeDigital Consult Digital CMO

Background:

COEPians Academy, a prominent coaching institute, aimed to bolster its admissions by leveraging digital marketing strategies. Recognizing the need for a comprehensive approach, they partnered with a MyVeDigital to revamp their online presence and attract more students.

Approach:

Content Marketing:

MyVeDigital initiated various content marketing strategies to engage the target audience. Seminars and workshops were organized on relevant topics to the audience. Additionally, video content was created covering a range of subjects, catering to the interests of both students and parents.

Industry Collaboration:

Collaborations with various industry experts were established to diversify the academy's offerings and expand its reach to different segments of students.

Community Creation:

A dedicated group was created to foster a sense of community among students. Weekly content sharing and active engagement helped in building rapport and trust with the audience, ultimately driving admissions.

Enhancing Online Presence:

MyVeDigital revamped COEPians Academy's online presence by implementing a review page to showcase testimonials. By categorizing ratings from 1 to 5, potential students could easily gauge the quality of the academy. Additionally, a user-friendly website was developed to provide comprehensive information and showcase success stories.

Paid Campaigns:

Leveraging the power of paid campaigns, targeted advertisements were run, ensuring maximum visibility among the intended audience. This helped in generating leads and driving conversions effectively.

Lead Nurturing:

Various channels such as WhatsApp marketing, bulk texts, and remarketing strategies were employed for lead nurturing. Personalized communication and follow-ups were conducted to nurture potential leads and convert them into admissions.

Results:

The collaborative efforts of COEPians Academy and the MyVeDigital yielded significant results:

Admissions increased from 25 to 145 over the course of three years.
The revamped online presence and targeted marketing campaigns helped in attracting a diverse pool of students.
Enhanced engagement through community building and content marketing facilitated better communication and trust-building with the audience.
The implementation of lead nurturing strategies ensured a steady influx of admissions and improved conversion rates.

Conclusion:

The successful collaboration between COEPian.s Academy and MyVeDigital showcases the transformative power of digital marketing in the education sector. By adopting a holistic approach encompassing content marketing, industry collaborations, community building, and targeted advertising, the academy was able to achieve its objective of increasing admissions and establishing a strong foothold in the competitive coaching industry.

SCHEDULE CONSULTATION

Project details

Name: The Leaf - Real Estate Client
Industry: Real Estate Project
Objective: High cost of acquisition and low conversion

LeadGen Campaigns

Background:

The Leaf is a prestigious 2BHK Residential Project, offering modern living spaces amidst serene surroundings. Situated in a prime location, it boasts excellent connectivity to the city while being nestled amidst nature’s tranquility. With over 450 happy families already residing, The Leaf stands as a testament to its commitment to quality living. The project offers state-of-the-art amenities, ensuring residents enjoy a comfortable and enriching lifestyle experience.

Approach:

YouTube/ Video Marketing:

- The Business Development team has transitioned from traditional sales follow-up approaches to educating potential home buyers through informative content.
- Topics covered include various interior styles, framing options for houses, and highlighting lighting effects to enhance the buyer's understanding and experience.

WOW Factor Creation with Real-Time Call with Potential Buyer:

- Utilizing automation tools to streamline processes.
- Implementing real-time WhatsApp communication to connect with the Business Development Team.
- Scheduling WhatsApp and email communications with potential buyers for efficient follow-up.

Content Marketing:

- Blog topics include indoor plants, lighting, kitchen trollies, kitchen themes, bedroom themes, and the coloring of particular walls.

Testimonial Videos:

Utilized to increase authenticity and build trust among potential buyers.

Paid Campaigns:

Employing the potency of paid campaigns, tailored advertisements were strategically deployed to amplify visibility within the intended audience. This proactive approach significantly contributed to lead generation and facilitated seamless conversions.

Lead Nurturing:

Diversified channels including WhatsApp marketing, bulk texts, and advanced remarketing strategies were adeptly utilized for nurturing leads. Through personalized communication and diligent follow-ups, prospective leads were nurtured meticulously, culminating in successful admissions.

Results:

– Reduced the Cost of Acquisition (COA) by 40%.
– Increased site visits by 25%.

Conclusion:

In summary, The Leaf stands as a testament to innovation and excellence in the real estate industry. By implementing a strategic blend of modern marketing techniques and prioritizing customer engagement, The Leaf has not only reduced acquisition costs significantly but also witnessed a substantial increase in site visits.

With its commitment to quality living, exceptional amenities, and a thriving community of over 450 happy families, The Leaf continues to set new benchmarks in residential living. As it continues to evolve and adapt to the changing landscape, The Leaf remains a beacon of modernity and sophistication, offering a seamless blend of urban convenience and natural tranquility.

SCHEDULE CONSULTATION

Project details

Name: Assetsoft Solution
Industry: IT
Objective: LeadGen

MyVeDigital Consult Digital CMO

Challenge

Social Media promotion in North-America, Australia and Europe continent for IT services

Solution

– Various activities planned as per target audience
– SEO related activities
- Online presence including website
– Paid Promotions during Conferences and Online support
- Lead generation through website